EF Lifestyle, Expressive Frontier

Thursday, February 12

Steel Darts - New Brand Alert!



It's always fun finding a new brand, something that hasn't reached the point of commercialism and still remains true to creating gear that's meant to express yourself. I ran across Steel Darts the other day, no ninja weapons here, just dope ass fitteds and hats. From what I've seen thus far the brand is a premium label based on future retroism, a design philosophy based on mixing and remixing an old style with new application and techniques. I would definitely cop the lighting fitted above asap. I've also noticed that each fitted has a metal dart logo, which creates a pretty exclusive touch. Not really a fedora person, but damn, the detail of these hats are something serious. The brand clearly prides itself on attention to detail, bold design and fine tailored fabric. I'm sure we'll be seeing this brand around a lot more, teleport for the Fall 09 look book and as they say, "Stay On Point"

















1 comments:

Anonymous said...

yea i like this style, nice pick